Pracujte s lidmi, kteří věří v to, v co věříte vy. - Simon Sinek

The goal of business then should not be to simply sell to anyone who wants what you have—the majority—but rather to find people who believe what you believe, the left side of the bell curve.

We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us. Those whom we consider great leaders all have an ability to draw us close and to command our loyalty. And we feel a strong bond with those who are also drawn to the same leaders and organizations.

What makes a good leader is that they eschew the spotlight in favor of spending time and energy to do what they need to do to support and protect their people.