Reading a book is among the most high-leverage activities on earth. - Greg McKeown
" "Reading a book is among the most high-leverage activities on earth.
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About Greg McKeown
Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.
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Additional quotes by Greg McKeown
You don’t have to be overwhelmed by essential projects. Often, when you name the first obvious step, you avoid spending too much mental energy thinking about the fifth, seventh, or twenty-third steps. It doesn’t matter if your project involves ten steps or a thousand. When you adopt this strategy, all you have to focus on is the very first step.
Why are adults so much more vulnerable to the sunk-cost bias than young children? The answer, he believes, is a lifetime of exposure to the “Don’t waste” rule, so that by the time we are adults we are trained to avoid appearing wasteful, even to ourselves.8 “Abandoning a project that you’ve invested a lot in feels like you’ve wasted everything, and waste is something we’re told to avoid,” Arkes said.9
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