Poorly managed corporations, disorganized businesses, and badly led service agencies experience crisis daily and most will eventually fail. In contra… - Wheeler L. Baker

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Poorly managed corporations, disorganized businesses, and badly led service agencies experience crisis daily and most will eventually fail. In contrast, the danger is to well organized, smooth running institutions that may not recognize a building crisis. Too often, sound organizations rely on their normal modus operandi to pull them through a crisis. It might. But at what cost? And what if it does not pull them through?

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About Wheeler L. Baker

Wheeler L. Baker (born 1938) was the ninth President of Hargrave Military Academy. A career U.S. Marine, Baker commanded the unit made famous in the TV miniseries Generation Kill, 1st Reconnaissance Battalion, from 1983 to 1985.

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Everyone has attended meetings that resemble a free-for-all: No control, no leadership, no guidance, and yet energy abounds. This is a classic waste of precious time and energy. A high stress meeting characterized by disorder and disjointed introduction of ideas is the final signal that management is not in control and has succumbed to the emotions and pressures of the moment. The end is near.

Leaders and managers do not have to risk lives, profit, or mission failure because they failed to plan for a crisis. Do not allow yourself to be put on the defense by changing circumstances. No one enjoys wasting time, but don't be reluctant to call a meeting just to discuss something that might happen. Remember the oil filter theory. Rather than disobey your instincts and proceed with the status quo or embark on a risky course, invest some planning time in your business. Control your risks. Identify important decision points. Forecast potential crisis. Apply the six hour model. A little time spent discussing your business is never wasted.

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It is natural for government and business leaders to want to make the best of a bad situation. For example, articles on Watergate postulated that we are now better off because the crisis demonstrated the strength of a democracy. Some contend that the Exxon Valdez oil spill had a good side in that there were many "lessons learned". THIS IS UNACCEPTABLE! I do not subscribe to the "I have to fail to learn and improve" theory. A set-back leading to "experience and growth" is one thing; total failure is another. Few corporations could sustain as much bad press as Exxon, not to mention the opportunity cost of billions of dollars that could have been applied more profitably elsewhere. An organization's most precious resources are its time, energy (individual and corporate) and capital. They should be directed toward increasing profit, providing better service and improving the organization's reputation. They should not be wasted on damage control. Yet we continue to hear stories of crisis situations that drain organizations of that valuable energy and focus.

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