The Exxon Corporation was, and is, working hard to take the lead in setting the standard for the environmental clean-up along the 1,200 miles of damaged Alaskan coastline. Yet, despite all their efforts they still hear cries of foul. News articles claim the corporation is falling short of its responsibilities. Video footage of out-of-work fishermen sitting in idle boats carries the depressing message that the fishing industry cannot provide a livelihood for several more years. Exxon has spent billions of dollars related to that tragic oil spill. In spite of their efforts they continue to pay the price in money, damaged reputation, and ill-will.
President of Hargrave Military Academy
Wheeler L. Baker (born 1938) was the ninth President of Hargrave Military Academy. A career U.S. Marine, Baker commanded the unit made famous in the TV miniseries Generation Kill, 1st Reconnaissance Battalion, from 1983 to 1985.
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Leaders and managers do not have to risk lives, profit, or mission failure because they failed to plan for a crisis. Do not allow yourself to be put on the defense by changing circumstances. No one enjoys wasting time, but don't be reluctant to call a meeting just to discuss something that might happen. Remember the oil filter theory. Rather than disobey your instincts and proceed with the status quo or embark on a risky course, invest some planning time in your business. Control your risks. Identify important decision points. Forecast potential crisis. Apply the six hour model. A little time spent discussing your business is never wasted.
Chairman White, and the other Trustees that are present today, faculty and staff and alumni, distinguished guests, cadets, and friends of Hargrave: It's been a great run. It really has. I look out over the congregation gathered here today, and I see faculty, staff, cadets, parents, members of the Parent Council that we work closely with, other colleagues in the same business- and it makes me reflect on on fifteen years here, what all we've accomplished. I can also state that we wouldn't have accomplished much without the leadership of the Board of Trustees. And I'd like to thank all of the Board that's here- the Chairman, past Chairmen, and other members of the Board- that've A, put their trust in my leadership, put up with me at times, and set the guidance and the tone to keep the school on a straight path. Not an easy task. And the Board has done a magnificent job. I would also be remiss if I didn't recognize- I wish I could recognize every member of our faculty and staff, which is the heart and soul of an independent school. Our faculty is the best- best in the nation- very dedication people, that work constant hours with the cadets here, proven by our great success we've had over the past, what... hundred and- we graduated 102nd class last May. It's been really an honor for me to be part of Hargrave's history. But we're not done. We've completed 102 years, and now we've hired Brigadier General Broome, who's the right person to take the helm at Hargrave. And I am convinced beyond a shadow of a doubt that General Broome is ready, willing, and dedicated to take Hargrave to the next level. It's a great school- I would tell you, in my mind, it's the best school in the country, because of the cadets and the folks we have here. I've been spending a lot of time with General Broome and his wife, and they are really gonna be a great fit for Hargrave, and I think Hargrave's gonna have a super next one hundred years. I wish we could all be here a hundred years from now to open our time capsule, but unfortunately, I don't think anybody in this room is gonna see what's in the time capsule... Anyhow, thank you for coming, it's been an honor to be part of this, and I will sincerely miss it. I'm not the type to watch things from the sidelines, but, in this case, I will. Thank you very much.
Two a.m. in a dark alley or on a mountainside is not the time to discover your unit is missing a key piece of equipment, or that you are not sure of the radio frequencies of an adjacent unit. The procedural check lists created in training will prevent those critical and unacceptable mistakes. This is the time to benefit from those "lessons learned". But leaders must schedule the time to train, do it right, critique, and move on. It is an investment that will bring the most return.
Everyone has attended meetings that resemble a free-for-all: No control, no leadership, no guidance, and yet energy abounds. This is a classic waste of precious time and energy. A high stress meeting characterized by disorder and disjointed introduction of ideas is the final signal that management is not in control and has succumbed to the emotions and pressures of the moment. The end is near.
Police, federal agency and military operations are fraught with the potential for catastrophic disaster. The nature of operations routinely conducted by counter narcotic agents, special weapons and tactics units, special response teams, and military special operations units leave no room for error. A drug bust in the wrong house or a botched hostage rescue situation will be on the evening news with some senior official hemming and hawing and wishing he'd planned better. Once that occurs there is no defense. The best that can happen is to convince everyone that it will not occur again because of all the "lessons learned, and hope that there is a crisis somewhere else that will take your place in the media's attention. THIS IS A LOSING STRATEGY.
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There is absolutely no reason the command group can not pick the five most probable contingencies or missions that your unit could be called on to execute today. Identify those missions and then schedule a crisis planning session for each mission. The training and preparation value of doing this is tremendous.
In 1972, Americans watched in disbelief as the Nixon Presidency was virtually brought to collapse, not because of the Watergate "break-in," but by the cover-up and its entanglements. What if the Watergate Scandal had been handled differently? The illegal activities of a few bungling second-story men pale in comparison to the colossal management blunders by the White House inner circle.
Poorly managed corporations, disorganized businesses, and badly led service agencies experience crisis daily and most will eventually fail. In contrast, the danger is to well organized, smooth running institutions that may not recognize a building crisis. Too often, sound organizations rely on their normal modus operandi to pull them through a crisis. It might. But at what cost? And what if it does not pull them through?
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