Remember, the WHY is a filter. When you start with WHY, it … - Simon Sinek

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Remember, the WHY is a filter. When you start with WHY, it attracts people who believe what you believe and repels people who don't.

Simon Sinek

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Portrait adapted from Wikimedia Commons, Lance Cpl. Brendan Mullin (Public domain / CC0)

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Birth Name: Simon Oliver Sinek

Alternative Names: Simon O. Sinek

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Originators like Simon Sinek:

Don Soderquist John C. Maxwell Howard Schultz Seth Godin Patrick Lencioni

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Just because we become accustomed, just because it becomes normal, doesn't mean it's acceptable.

When the WHY Goes, WHAT Is All You'll Have Left

(Think about how people's lives were different after they interacted with your organization when at your best.)

Remember, the WHY is a filter. When you start with WHY, it attracts people who believe what you believe and repels people who don't. - Simon Sinek

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Additional quotes by Simon Sinek