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" "One tool that harnesses all four of these motivators is called the incentive prize. If you need to accelerate change in specific areas, especially when the goals are clear and measurable, incentive competitions have a biological advantage. Humans are wired to compete. We're wired to hit hard targets. Incentive prizes are a proven way to entice the smartest people in the world, no matter where they live or where they're employed, to work on your particular problem.
Peter H. Diamandis (born May 20, 1961) is an American engineer, physician, and entrepreneur. He is best known as the founder and chairman of the XPRIZE Foundation, and the cofounder and executive chairman of Singularity University. He is also cofounder and former CEO of the Zero Gravity Corporation, cofounder and vice chairman of Space Adventures Ltd., founder and chairman of the Rocket Racing League, cofounder of the International Space University, cofounder of Planetary Resources, cofounder of Celularity, founder of Students for the Exploration and Development of Space, and vice chairman and cofounder of Human Longevity, Inc.
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Many legacy institutions (like Kodak) once were able to make a great living resting on their laurels. According to Yale professor Richard Foster, in the 1920s the average life span of an S&P 500 company was sixty-seven years.14 Not anymore. Today the final three Ds in our chain reaction can disassemble companies and disrupt industries almost overnight, reducing the average life span of a twenty-first-century S&P 500 company to only fifteen years. Ten years from now, according to research done at the Babson School of Business, more than 40 percent of today's top companies will no longer exist.15 "By 2020," comments Foster, "more than three quarters of the S&P 500 will be companies that we have not heard of yet."
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