Value innovation is the cornerstone of blue ocean strategy - Michael E. Porter

Commitment, trust, and voluntary cooperation are not merely attitudes or behaviors. They are intangible capital. They allow companies to stand apart in the speed, quality, and consistency of their execution and to implement strategic shifts fast at low cost.

Simply put, there is no substitute for meeting and listening to dissatisfied customers directly.

An Incoherent Strategy When a company’s value curve looks like a bowl of spaghetti — a zigzag with no rhyme or reason, where the offering can be described as “low-high-low-low-high-low-high” — it signals that the company doesn’t have a coherent strategy. Its strategy is likely based on independent substrategies. These may individually make sense and keep the business running and everyone busy, but collectively they do little to distinguish the company from the best competitor or to provide a clear strategic vision. This is often a reflection of an organization with divisional or functional silos.