I think it very essential to the welfare of this Empire that Labour should have a proper newspaper. We have the only representative Parliament in the… - Alfred Harmsworth, 1st Viscount Northcliffe

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I think it very essential to the welfare of this Empire that Labour should have a proper newspaper. We have the only representative Parliament in the world. I should like a really representative Press.

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About Alfred Harmsworth, 1st Viscount Northcliffe

Alfred Charles William Harmsworth, 1st Viscount Northcliffe (15 July 1865 – 14 August 1922), was a British newspaper and publishing magnate. As owner of the Daily Mail and the Daily Mirror, he was an early developer of popular journalism, and he exercised vast influence over British popular opinion during the Edwardian era. Lord Beaverbrook said he was "the greatest figure who ever strode down Fleet Street." About the beginning of the 20th century there were increasing attempts to develop popular journalism intended for the working class and tending to emphasize sensational topics. Harmsworth was the main innovator.

Also Known As

Native Name: Alfred Harmsworth, 1. Viscount Northcliffe
Alternative Names: Lord Northcliffe Alfred Charles William Harmsworth Alfred Harmsworth

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Additional quotes by Alfred Harmsworth, 1st Viscount Northcliffe

When I look back to the newspapers that were in existence before we started the Daily Mail, when I glance back, as I have done lately, at some of them, I feel that even those of us who are concerned in our work do not fully realize what we have done—the enormous variety of new topics that we have introduced into a newspaper. We have increased the size of the newspapers, which may or may not be a blessing; at any rate, it has led to the doubling or trebling of employment for British journalists. In particular, we have enormously increased in newspapers the amount of news from the far distant parts of the world.

All that cricket reference is nonsense. The national game of Great Britain is Association Football. Cricket was nearly dead before the war. It died of the disease of elaboration, whereby a simple two hours' game was extended to a three-days' game.

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