A dog biting a man is not news; a man biting a dog is distinctly news. - Alfred Harmsworth, 1st Viscount Northcliffe

When I look back to the newspapers that were in existence before we started the Daily Mail, when I glance back, as I have done lately, at some of them, I feel that even those of us who are concerned in our work do not fully realize what we have done—the enormous variety of new topics that we have introduced into a newspaper. We have increased the size of the newspapers, which may or may not be a blessing; at any rate, it has led to the doubling or trebling of employment for British journalists. In particular, we have enormously increased in newspapers the amount of news from the far distant parts of the world.

I regard my position as that of a public trustee, with immense responsibilities. I do not feel that I have any right to send my undiluted opinions into one out of every six houses in this country every day. I enclose, for example, an article by Philip Snowden [the Labour leader] which appeared in the Daily Mail a few days ago.

I do ask our staff to try to make the paper as absolutely impartial as possible. It is very important that so gigantic a power as ours should be used fairly.