When the war broke out I was silent about things that had gone wrong until, when at the front, I saw the lamentable spectacle of our men fighting the… - Alfred Harmsworth, 1st Viscount Northcliffe

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When the war broke out I was silent about things that had gone wrong until, when at the front, I saw the lamentable spectacle of our men fighting the Germans not with shells but with their bare breasts. The public had been lulled into a sense of preposterous optimism by the lies of politicians who thought that the war would be over before the lack of provision was discovered. You will remember that I exposed what I called the tragedy of the shells. The public, thinking that the war was actually won, were greatly incensed and my newspapers were burned all over the country and banned from every club. Their sales fell by 100,000. I received some five thousand abusive letters a day and had to take measures for my personal safety. At that time Mr Asquith had the audacity to go to Newcastle and say that there was nothing wrong with our equipment. The tide speedily turned in my favour because wounded men from the front began to spread the facts throughout the land. As a result of my exposure of the shells tragedy, the Ministry of Munitions came into being.

English
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About Alfred Harmsworth, 1st Viscount Northcliffe

Alfred Charles William Harmsworth, 1st Viscount Northcliffe (15 July 1865 – 14 August 1922), was a British newspaper and publishing magnate. As owner of the Daily Mail and the Daily Mirror, he was an early developer of popular journalism, and he exercised vast influence over British popular opinion during the Edwardian era. Lord Beaverbrook said he was "the greatest figure who ever strode down Fleet Street." About the beginning of the 20th century there were increasing attempts to develop popular journalism intended for the working class and tending to emphasize sensational topics. Harmsworth was the main innovator.

Also Known As

Native Name: Alfred Harmsworth, 1. Viscount Northcliffe
Alternative Names: Lord Northcliffe Alfred Charles William Harmsworth Alfred Harmsworth
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Additional quotes by Alfred Harmsworth, 1st Viscount Northcliffe

I shall leave the Editor unrestricted control unless he should—which is quite incredible—fail to warn the British people of the coming German peril. I insist upon that duty being discharged. Apart from Germany the Editor is free to take any line of policy which commends itself to him.

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