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" "I shall leave the Editor unrestricted control unless he should—which is quite incredible—fail to warn the British people of the coming German peril. I insist upon that duty being discharged. Apart from Germany the Editor is free to take any line of policy which commends itself to him.
Alfred Charles William Harmsworth, 1st Viscount Northcliffe (15 July 1865 – 14 August 1922), was a British newspaper and publishing magnate. As owner of the Daily Mail and the Daily Mirror, he was an early developer of popular journalism, and he exercised vast influence over British popular opinion during the Edwardian era. Lord Beaverbrook said he was "the greatest figure who ever strode down Fleet Street." About the beginning of the 20th century there were increasing attempts to develop popular journalism intended for the working class and tending to emphasize sensational topics. Harmsworth was the main innovator.
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This man is asking what I have done in the war. The only claims that I make are, after many visits to Germany and Austria, I persistently warned the public here that the war was coming. I did so also on your side of the Atlantic when I spoke at Winnipeg in 1909 and in the same year at Chicago and San Francisco. I do not suppose that I had more than two or three thousand supporters at that time, but among them was Lord Roberts, who was as violently abused in Canada and the United States as he was here. When I endeavoured to introduce the aeroplane to officials here, again the only support I got was from Lord Roberts. I had to encourage it by huge prizes for flights. Our Government ignored the aeroplane, but the German Government replied to my prizes by a steady stream of premiums awarded to Germans who broke the records of other nations.