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I do ask our staff to try to make the paper as absolutely impartial as possible. It is very important that so gigantic a power as ours should be used… - Alfred Harmsworth, 1st Viscount Northcliffe
" "I do ask our staff to try to make the paper as absolutely impartial as possible. It is very important that so gigantic a power as ours should be used fairly.
English
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About Alfred Harmsworth, 1st Viscount Northcliffe
Alfred Charles William Harmsworth, 1st Viscount Northcliffe (15 July 1865 – 14 August 1922), was a British newspaper and publishing magnate. As owner of the Daily Mail and the Daily Mirror, he was an early developer of popular journalism, and he exercised vast influence over British popular opinion during the Edwardian era. Lord Beaverbrook said he was "the greatest figure who ever strode down Fleet Street." About the beginning of the 20th century there were increasing attempts to develop popular journalism intended for the working class and tending to emphasize sensational topics. Harmsworth was the main innovator.
Also Known As
Native Name:
Alfred Harmsworth, 1. Viscount Northcliffe
Alternative Names:
Lord Northcliffe
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Alfred Charles William Harmsworth
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Alfred Harmsworth
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Additional quotes by Alfred Harmsworth, 1st Viscount Northcliffe
I regard my position as that of a public trustee, with immense responsibilities. I do not feel that I have any right to send my undiluted opinions into one out of every six houses in this country every day. I enclose, for example, an article by Philip Snowden [the Labour leader] which appeared in the Daily Mail a few days ago.
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