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And so, what we've done all of these years is very simple, is use the little tool, which is ask three whys in a row. Because the first why you always… - Ricardo Semler
" "And so, what we've done all of these years is very simple, is use the little tool, which is ask three whys in a row. Because the first why you always have a good answer for. The second why, it starts getting difficult. By the third why, you don't really know why you're doing what you're doing.
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About Ricardo Semler
Ricardo Semler (born 1959 in São Paulo) is the CEO and majority owner of Semco Partners. Semler assumed ownership of Semler & Company (known as Semco) from his father in 1980.
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The opposite of work is idleness. But very few of us know what to do with idleness. When you look at the way that we distribute our lives in general, you realize that in the periods in which we have a lot of money, we have very little time. And then when we finally have time, we have neither the money nor the health.
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