And so, what we've done all of these years is very simple, … - Ricardo Semler

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And so, what we've done all of these years is very simple, is use the little tool, which is ask three whys in a row. Because the first why you always have a good answer for. The second why, it starts getting difficult. By the third why, you don't really know why you're doing what you're doing.

Ricardo Semler

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About Ricardo Semler

Ricardo Semler (born 1959 in São Paulo) is the CEO and majority owner of Semco Partners. Semler assumed ownership of Semler & Company (known as Semco) from his father in 1980.

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And so, what we've done all of these years is very simple, is use the little tool, which is ask three whys in a row. Because the first why you always… - Ricardo Semler

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