I knew that there were so many talented people out there who could do great things if only given a chance. However, due to extreme poverty, stigma, a… - Bethlehem Tilahun Alemu

that helped give her confidence in her contributions to society as a woman, and ultimately, what she is doing today.

For me, I never thought because I'm a woman I'm not going to do something, I'm not going to try it this or that. The way I see myself is… I'm a person. I am capable of doing whatever I want and I'm going to succeed because I'm going to be working really hard to be there each and every day. So, for African girls and women to say 'I'm not going to be able to do this, I'm not capable of doing this,' you're killing yourself. If we are brave enough to go out to sell ideas to people, I think we can succeed.

That's why we have always said that this company is about maximizing local talent and local resources to create good paying jobs, that in turn would create extraordinary footwear,