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" "It is possible to deploy local resources while creating a market-leading global brand, and to do it all from scratch.
Bethlehem Tilahun Alemu (born 1980) is an Ethiopian businesswoman, founder and executive director of soleRebels, Africa's "fastest growing footwear company". Alemu has received honors and accolades for her business acumen, as well as her efforts to shift the discourse on Africa away from poverty to the continent's entrepreneurial spirit, social capital, and economic potential. Alemu launched "The Republic of Leather", designing sustainable luxury leather goods, and "Garden of Coffee" retail outlets to promote Ethiopian coffees.
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I always reflect and think about the same thing: business is about solving problems. Trying to identify the singular most difficult situation would be doing a disservice to this simple fact: if you are not continuously encountering tough situations as an entrepreneur, and solving them, then you are not really in business. Encountering obstacles and overcoming them is my day-to-day existence.
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