We live in a world ruled by fictions of every kind — mass merchandising, advertising, politics conducted as a branch of advertising, the instant tran… - J. G. Ballard

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We live in a world ruled by fictions of every kind — mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.

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About J. G. Ballard

James Graham Ballard (15 November 1930 – 19 April 2009) was a British novelist and short story writer who was a prominent member of the New Wave in science fiction. Among his most famous books are the controversial Crash, High-Rise and the autobiographical novel Empire of the Sun, all of which have been adapted to film.

Biography information from Wikiquote

Also Known As

Native Name: James Graham Ballard
Alternative Names: James Graham "J. G." Ballard
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Shorter versions of this quote

We live in a world ruled by fictions of every kind — mass-merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the pre-empting of any free or original imaginative response to experience by the television screen.

Additional quotes by J. G. Ballard

The crystal trees among them were hung with glass-like trellises of moss. The air was markedly cooler, as if everything was sheathed in ice, but a ceaseless play of light poured through the canopy overhead. The process of crystallization was more advanced. The fences along the road were so encrusted that they formed a continuous palisade, a white frost at least six inches thick on either side of the palings. The few houses between the trees glistened like wedding cakes, white roofs and chimneys transformed into exotic miniarets and baroque domes. On a law of green glass spurs, a child’s tricycle gleamed like a Faberge gem, the wheels starred into brilliant jasper crowns.

Everywhere — all over Africa and South America … you see these suburbs springing up. They represent the optimum of what people want. There's a certain sort of logic leading towards these immaculate suburbs. And they're terrifying, because they are the death of the soul … This is the prison this planet is being turned into.

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