From a structural point of view, design is totally useless... I tried to give my products a little sense and energy. But even when I gave the best of… - Philippe Starck

My idea is to bring happiness, respect, vision. poetry, surrealism and magic [to design]. We have to replace beauty, which is a cultural concept, with goodness, which is a humanist concept'.

God is the answer when we don't know the answer.

[At Thomson] the other important thing I did was that I outlawed the word "consumer" in all company meetings, and insisted it be replaced by the words "my friend", "my wife", "my daughter", "my mother", or "myself." It doesn't sound the same at all, if you say: "It doesn't matter, it's shit, but the consumers will make do with it," or if you start over again and say: "It's shit, but it doesn't matter, my daughter will make do with it. All of a sudden, you can’t get away with it anymore. There is an enormous task to be done with this kind of symbolic repositioning.