Diamonds are this big sign of success. When you wear them, you feel good and when people look at you, they love it, they compliment you; that’s show … - Jacob Arabo

I am so excited about this partnership. We have the chance to make history, to develop timepieces the world has never seen before, to bring these amazing Bugatti supercars into the watchmaking world. When I look at the Bugatti Chiron sports car, the perfectly refined engineering is so powerful that sometimes it appears to be moving even when it is standing still. That’s the same feeling I get when I wear our high complication timepieces: a rush, a sense of energy, movement and power that can barely be contained.

Geneva is the heart of timepiece craftsmanship, where all our fine watches are made and the Four Seasons Hotel des Bergues is my favorite hotel in Geneva. We have been exhibiting at the hotel for years, so it is the perfect place to begin our boutique expansion in Europe.

The Epic x Chrono Messi is recognizable anywhere and for us, it was the perfect way to begin a partnership with Messi and a true association of champions.