Geneva is the heart of timepiece craftsmanship, where all our fine watches are made and the Four Seasons Hotel des Bergues is my favorite hotel in Ge… - Jacob Arabo

After we made the Five Time Zone, with five time zones and a world map, I received phone calls from Italian, French, Russian, Japanese and Chinese distributors to buy watches. To me, that was a great achievement, because we were an American company, making watches in Switzerland without a Swiss office. I now have a Geneva office with 10 staff members including engineers, graphic designers and a sales team.

Jacob style, the way I like it is the way I wear it. You see (it) you can’t miss it. It’s bold, it’s eye-catching, it’s a piece of jewelry that would make you happy.

I think I am fortunate that I approach watchmaking as a watch lover, not a watchmaker. I don’t worry about whether it can be done, I just imagine what my clients and I would be excited to own. Then, I approach the watchmakers and they tell me it is impossible. Then I tell them to try and try and keep trying, and we finally figure out how to do it.