Jacob style, the way I like it is the way I wear it. You see (it) you can’t miss it. It’s bold, it’s eye-catching, it’s a piece of jewelry that would… - Jacob Arabo

I’m investing my time and money to develop technology that’s never been done before. Basically, most of the watchmakers in Switzerland thought my ideas were impossible to do and I’m driven by impossible. I love the impossible. For me to make it in this business, if I don’t bring something new to the table, there are so many others that are offering the same thing. Why would anyone buy from me? I keep trying to develop new technology with my watchmakers. I design and I produce.

What’s winning still today is design. It’s all about design. Stones are stones. You can buy them almost anywhere today. So it’s all about design, it’s how you wear them, how you place them. So that’s what we’re doing. I design jewelry for people…. My idea is to give the ‘wow’ effect. If a princess comes here and I can show her something and she goes, “Wow, I have never seen anything like this in my life.” If she’s been shopping for the last 25 years, she’ll have seen everything. That’s my success.

It is a very complicated new timepiece. Additionally, whereas in the previous Astronomia, there were three crystal windows, this watch is fitted with one entire piece of sapphire, allowing for views all the way around. It also features a three dimensional Earth globe in the center. It … is unbelievable.