Management is the act of coordinating a group of people to achieve a specific Goal while accounting for ever-present Change and Uncertainty. - Josh Kaufman

The Golden Trifecta is my personal three-word summary of How to Win Friends and Influence People. If you want to make others feel Important and safe around you, always remember to treat people with appreciation, courtesy, and respect.

A Call to Action directs your prospects to take a single, simple, obvious action: Visit a website. Enter an email address. Call a phone number. Mail a self-addressed, stamped envelope. Click a button. Purchase a product. Tell a friend.

If you want to be able to bake the perfect croissant, pick up a few good books related to baking and pastries. Instead of reinventing the process, you’ll find existing techniques that have been perfected over many years by the masters of the field. If you see the same technique or process described in multiple resources, chances are good it’s important to know.