If a competitor can outexecute a startup once the idea is known, the startup is doomed anyway. The reason to build a new team to pursue an idea is th… - Eric Ries

If a competitor can outexecute a startup once the idea is known, the startup is doomed anyway. The reason to build a new team to pursue an idea is that you believe you can accelerate through the Build-Measure-Learn feedback loop faster than anyone else can.

Fire that customer,” I’d say to the person responsible for recruiting for our tests. “Find me someone in our target demographic.” If the next customer was more positive, I would take it as confirmation that I was right in my targeting. If not, I’d fire another customer and try again.

This is true startup productivity: systematically figuring out the right things to build.

We have the capacity to build almost anything we can imagine. The big question of our time is not Can it be built? but Should it be built? This