The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIG… - Seth Godin

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Engraved portrait of Seth Godin, facing left

The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.

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About Seth Godin

Seth Godin (born July 10, 1960) is an American author and speaker on business issues.

Biography information from Wikiquote · Portrait adapted from Wikimedia Commons, Joi Ito (CC BY)

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Additional quotes by Seth Godin

My new favorite word is 'awkward.'...The reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.

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Teaching Fire a Lesson

Fire is hot. That's what it does. If you get burned by fire, you can be annoyed at yourself, but being angry at fire doesn't do you much good. And trying to teach the fire a lesson so it won't be hot next time is certainly not time well spent.

Our inclination is to give fire a pass, because it's not human. But human beings are similar, in that they're not going to change any time soon either.

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