The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIG… - Seth Godin

Then a deadline arrives and you have to cut it short. Is shipping that important? I think it is. I think the discipline of shipping is essential in the long-term path to becoming indispensable.

People have come to the erroneous conclusion that if they’re not willing to start something separate, world-changing, and risky, they have no business starting anything. Somehow, we’ve fooled ourselves into believing that the project has to have a name, a building, and a stock ticker symbol to matter.

the more crowded the marketplace, the busier your customers, the more you need the Purple Cow. Half-measures will fail. Overhauling the product with dramatic improvements in things the right customers care about, on the other hand, can have a huge payoff.