"It's not time," "Take it easy," "Wait and see," "It's someone else's turn" - none of these stalls are appropriate for a leader in search of change. … - Seth Godin

"It's not time," "Take it easy," "Wait and see," "It's someone else's turn" - none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.