Problems are like mushrooms: When it’s dark and rainy, they multiply. Under bright light, they diminish. - Gino Wickman

the Weekly Meeting Pulse is your opportunity to make sure that everything is on track. If you’re on track for the week, then you’re on track for the quarter, and if you’re on track for the quarter, then you’re on track for the year, and so on. The Meeting Pulse, like a heartbeat, creates a consistent flow that keeps the company healthy. Put another way, the Meeting Pulse creates a consistent cadence that keeps the organization in step.

The first element of marketing strategy is your target market, or “The List.” Identifying your target market involves defining your ideal customers. Who are they? Where are they? What are they?

which you will complete at the end of this section. Most companies realize that the best way to reach their newly clarified target market is through referrals, using their clients to connect with their prospects.