Nothing infuriates reporters and editors more, I’m told, than to get a pitch from someone who clearly has no idea what their publication is about or … - Keith Ferrazzi

Create a story about your company and the ideas it embodies that readers will care about.

A network functions precisely because there’s recognition of mutual need. There’s an implicit understanding that investing time and energy in building personal relationships with the right people will pay dividends. The majority of “one percenters” are in that top stratum because they understand this dynamic — because, in fact, they themselves used the power of their network of contacts and friends to arrive at their present station.

Competitive edge in the industrial era was won by constantly reengineering process and systems. Today it’s won by improving relationships.