The problem of an efficient group structure alone is enough to absorb anyone's interest. An organization of a committee of scientists or a panel of s… - B. F. Skinner

The severest trial of oppression is the constant outrage which one suffers at the thought of the oppressor. What Jesus discovered was how to avoid the inner devastations. His technique was to practice the opposite emotion... [a man] may not get his freedom or possessions back, but he's less miserable. It's a difficult lesson.

...do you really think that geniuses come from genes? Well, maybe they do. But how close have we ever got to making the most of our genes? That’s the real question. You can’t possibly give me an answer, Burris, and you know it. There has been absolutely no way of answering it until now, because it has never been possible to manipulate the environment in the required way.

Now that we know how positive reinforcement works, and why negative doesn't, we can be more deliberate and hence more successful, in our cultural design. We can achieve a sort of control under which the controlled, though they are following a code much more scrupulously than was ever the case under the old system, nevertheless feel free. They are doing what they want to do, not what they are forced to do. That's the source of the tremendous power of reinforcement - there's no restraint and no revolt. By a careful design, we control not the final behavior, but the inclination to behave - the motives, the desires, the wishes. The curious thing is that in that case the question of freedom never arises.