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" "The two highest levels of influence are achieved when 1) people follow you because of what you've done for them, and 2) people follow you because of who you are. In other words, the highest levels of influence are reached when generosity and trustworthiness surround your behavior.
Dale Harbison Carnegie [originally Carnagey until 1919] (November 24, 1888 – November 1, 1955) was an American writer, lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. Born in poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People, first published in 1936, a massive bestseller that remains popular today. He also wrote a biography of Abraham Lincoln, entitled Lincoln the Unknown, as well as several other books.
Biography information from Wikiquote
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When he was a boy (Carnegie) back in Scotland, he got hold of a rabbit, a mother rabbit. Presto! He soon had a whole nest of little rabbits and nothing to feed them. But he had a brilliant idea. He told the boys and girls in the neighbourhood that if they would go out and pull enough clover and dandelions to feed the rabbits, he would name the bunnies in their honour. The plan worked like magic.