...This is what Keynes had meant when he warned of the dangers of economic chaos—you never know what combination of rage, racism and revolution will … - Naomi Klein

Here is my attempt to decipher the chaos of doppelganger culture, with its maze of simulated selves and digital avatars and mass surveillance and racial and ethnic projections and fascist doubles and the studiously denied shadows that are all coming to the surface at once. It's going to take some wild turns-but rest assured that the point of this mapping is not to stay trapped inside the house of mirrors, but to do what I sense many of us long to do: escape its mind-bending confines and find our way toward some kind of collective power and purpose. The point is to make our way out of this collective vertigo, and get somewhere distinctly better, together. (from the Introduction)

Like so much of cool hunting, Hilfiger's marketing journey feeds off the alienation at the heart of America's race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.

Indeed a great deal of the work of deep social change involves having debates during which new stories can be told to replace the ones that have failed us. Because if we are to have any hope of making the kind of civilizational leap required of this fateful decade, we will need to start believing, once again, that humanity is not hopelessly selfish and greedy—the image ceaselessly sold to us by everything from reality shows to neoclassical economics. p. 461