Contrary to traditional product development, which usually involves a long, thoughtful incubation period and strives for product perfection, the goal… - Eric Ries

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Contrary to traditional product development, which usually involves a long, thoughtful incubation period and strives for product perfection, the goal of the MVP is to begin the process of learning, not end it. Unlike a prototype or concept test, an MVP is designed not just to answer product design or technical questions. Its goal is to test fundamental business hypotheses.