When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us for making it so easy t… - Eric Ries

Once a team is set up, what should it do? What process should it use? How should it be held accountable to performance milestones?

Only 5 percent of entrepreneurship is the big idea, the business model, the whiteboard strategizing, and the splitting up of the spoils. The other 95 percent is the gritty work that is measured by innovation accounting: product prioritization decisions, deciding which customers to target or listen to, and having the courage to subject a grand vision to constant testing and feedback.

A cultura é memória muscular institucional, que não se baseia em como a organização aspira a atuar, mas em como realmente atuou no passado.