I have worked tirelessly to understand why so many bright, smart, capable individuals remain snared in the death grip of the nonessential. - Greg McKeown

So many smart people get snared in the death grip of the nonessential.

Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, “What do I have to give up?” they ask, “What do I want to go big on?

“What will we say no to?” It is that question that will reveal the real tensions in your team. It is that question that will uncover the core trade-offs in your organization. It is that question that can deliver the rare and precious clarity necessary to achieve game-changing breakthroughs in your business.

To avoid diminishing returns on your time and effort, establish clear conditions for what “done” looks like, get there, then stop.