People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe… - Seth Godin

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People don't believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
What leaders do: they give people stories they can tell themselves. Stories about the future and about the change.

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About Seth Godin

Seth Godin (born July 10, 1960) is an American author and speaker on business issues.

Biography information from Wikiquote

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Additional quotes by Seth Godin

The thing is, incremental daily progress (negative or positive) is what actually causes transformation. A figurative drip, drip, drip. Showing up, every single day, gaining in strength, organizing for the long haul, building connection, laying track — this subtle but difficult work is how culture changes.

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