"You are about to begin reading Italo Calvino's new novel, If on a Winter's Night a Traveller. Relax. Concentrate. Dispel every other thought. …Tell … - Italo Calvino

You are about to begin reading Italo Calvino's new novel, If on a winter's night a traveler.

We all have a secret wound which we are fighting to avenge.

"Reading," he says, "is always this: there is a thing that is there, a thing made of writing, a solid material object, which cannot be changed, and through this thing we measure ourselves against something else that is not present, something else that belongs to the immaterial, invisible world, because it can only be thought, imagined, or because it was once and is no longer, past, lost, unattainable, in the land of the dead...."
"Or that is not present because it does not yet exist, something desire, feared, possible or impossible," Ludmilla says. "Reading is going toward something that is about to be, and no one yet knows what it will be...."

Sections in the bookstore

- Books You Haven't Read
- Books You Needn't Read
- Books Made for Purposes Other Than Reading
- Books Read Even Before You Open Them Since They Belong to the Category of Books Read Before Being Written
- Books That If You Had More Than One Life You Would Certainly Also Read But Unfortunately Your Days Are Numbered
- Books You Mean to Read But There Are Others You Must Read First
- Books Too Expensive Now and You'll Wait 'Til They're Remaindered
- Books ditto When They Come Out in Paperback
- Books You Can Borrow from Somebody
- Books That Everybody's Read So It's As If You Had Read Them, Too
- Books You've Been Planning to Read for Ages
- Books You've Been Hunting for Years Without Success
- Books Dealing with Something You're Working on at the Moment
- Books You Want to Own So They'll Be Handy Just in Case
- Books You Could Put Aside Maybe to Read This Summer
- Books You Need to Go with Other Books on Your Shelves
- Books That Fill You with Sudden, Inexplicable Curiosity, Not Easily Justified
- Books Read Long Ago Which It's Now Time to Re-read
- Books You've Always Pretended to Have Read and Now It's Time to Sit Down and Really Read Them