In 1976, the average supermarket stocked 9,000 unique products; today that number has ballooned to 40,000 of them, yet the average person gets 80%–85… - Daniel Levitin

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In 1976, the average supermarket stocked 9,000 unique products; today that number has ballooned to 40,000 of them, yet the average person gets 80%–85% of their needs in only 150 different supermarket items. That means that we need to ignore 39,850 items in the store.

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About Daniel Levitin

Daniel Joseph Levitin, PhD, FRSC, (born December 27, 1957, San Francisco) is an American cognitive psychologist, neuroscientist, best-selling author, musician and record producer. He is James McGill Professor of psychology and behavioral neuroscience at McGill University in Montreal, Quebec, Canada, with additional appointments in music theory, computer science, and education; Director of the Laboratory for Music Perception, Cognition and Expertise at McGill, and Dean of Arts and Humanities at The Minerva Schools at KGI. He is an elected a Fellow of the American Association for the Advancement of Science, the Association for Psychological Science and the Royal Society of Canada.

Also Known As

Native Name: Daniel Joseph Levitin
Alternative Names: Daniel J. Levitin
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Additional quotes by Daniel Levitin

One hundred years from now Beatles songs may be so well known that every child will learn them as nursery rhymes, and most people will have forgotten who wrote them. They will have become sufficiently entrenched in popular culture that it will seem as if they've always existed, like Oh Susannah, This Land Is Your Land, and Frère Jacques.

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Most of us have adopted a strategy to get along called satisficing, a term coined by... Herbert Simon... to describe not getting the very best option but one that was good enough. ...Satisficing is one of the foundations of productive human behavior ...we don't waste time trying to find improvements that are not going to make a significant difference in our happiness or satisfaction.

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