In 1976, the average supermarket stocked 9,000 unique products; today that number has ballooned to 40,000 of them, yet the average person gets 80%–85… - Daniel Levitin

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In 1976, the average supermarket stocked 9,000 unique products; today that number has ballooned to 40,000 of them, yet the average person gets 80%–85% of their needs in only 150 different supermarket items. That means that we need to ignore 39,850 items in the store.

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About Daniel Levitin

Daniel Joseph Levitin, PhD, FRSC, (born December 27, 1957, San Francisco) is an American cognitive psychologist, neuroscientist, best-selling author, musician and record producer. He is James McGill Professor of psychology and behavioral neuroscience at McGill University in Montreal, Quebec, Canada, with additional appointments in music theory, computer science, and education; Director of the Laboratory for Music Perception, Cognition and Expertise at McGill, and Dean of Arts and Humanities at The Minerva Schools at KGI. He is an elected a Fellow of the American Association for the Advancement of Science, the Association for Psychological Science and the Royal Society of Canada.

Also Known As

Native Name: Daniel Joseph Levitin
Alternative Names: Daniel J. Levitin
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