We are not victims of our situation. We are the architects of it. - Simon Sinek

For great leaders, The Golden Circle is in balance. They are in pursuit of WHY, they hold themselves accountable to HOW they do it and WHAT they do serves as the tangible proof of what they believe.

WHAT: Every single company and organization on the planet knows WHAT they do.

Like the Spartans, we will have to learn that our strength will come not from the sharpness of our spears but from our willingness to offer others the protection of our shields.