Remember: If you don’t find risk, risk will find you. - Reid Hoffman

So play with your assets, aspirations, and the market realities until you see compounding potential in one of the combinations. Sure, being faster, better, or cheaper for a given job will make you more competitive. But if you find a growth loop for the intersection of what you do well, what you value, and what the market wants, then you’ve got something even better.

What got you here won’t get you there.

Yet despite these offensive reasons to scale, the most common driver of blitzscaling is the threat of competition. Even without competition, you would still want to achieve first-scaler advantage and climb the learning curve, but you might prefer the less risky fastscaling approach to growth. Ask yourself, “Can somebody else realize this opportunity before me?” If the answer is yes, moving faster probably reduces the risk of competition more than it raises the risk of failure. The more intense the competition, the faster you should try to move.