Given that, you’re only going to frustrate yourself and everyone else if you summon the brain trust too frequently for those Kodak moments. Because e… - Jason Fried

If you're solving someone else's problem, you're constantly stabbing in the dark. When you solve your own problem, the light comes on.

Things get harder as you go, not easier. The easiest day is day one. That’s the dirty little secret of business.

Because let’s face it: Goals are fake. Nearly all of them are artificial targets set for the sake of setting targets. These made-up numbers then function as a source of unnecessary stress until they’re either achieved or abandoned. And when that happens, you’re supposed to pick new ones and start stressing again. Nothing ever stops at the quarterly win. There are four quarters to a year. Forty to a decade. Every one of them has to produce, exceed, and beat EXPECTATIONS.