Malcolm Timothy Gladwell (born September 3, 1963) is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.
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At three and four and five, children may not be able to follow complicated plots and subplots. But the narrative form, psychologists now believe, is absolutely central to them.
The three rules of the Tipping Point — the Law of the Few, the Stickiness Factor, the Power of Context — offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point.
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The Mennonites have Dirk Willems, who was arrested for his religious beliefs in the sixteenth century and held in a prison tower. With the aid of a rope made of knotted rags, he let himself down from the window and escaped across the castle’s ice-covered moat. A guard gave chase. Willems made it safely to the other side. The guard did not, falling through the ice into the freezing water, and Willems stopped, went back, and pulled his pursuer to safety. For his act of compassion, he was taken back to prison, tortured, and then burned slowly at the stake as he repeated “Oh, my Lord, my God” seventy times over.8
