Useful rule of thumb: If you’re over the age of 25, assume your initial reactions about new trends are wrong. It’s ok to have no opinion until you’ve… - George Mack

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Useful rule of thumb: If you’re over the age of 25, assume your initial reactions about new trends are wrong. It’s ok to have no opinion until you’ve spent a few hours getting your hands dirty.

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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The strangest paradox I've seen in highly creative people is how uncreative their creative process is. Simply saying: "I will sit down and come up with twenty bad ideas every day this year" often beats any fancy note-taking system or binging LSD waiting for ideas to happen.

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