In the Family stage, you should hire only generalists. - Reid Hoffman

So play with your assets, aspirations, and the market realities until you see compounding potential in one of the combinations. Sure, being faster, better, or cheaper for a given job will make you more competitive. But if you find a growth loop for the intersection of what you do well, what you value, and what the market wants, then you’ve got something even better.

All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA, and creation is the essence of entrepreneurship.

in one of the most influential business books of all time, Geoffrey Moore’s Crossing the Chasm. Moore argues that technology companies often run into problems when they try to transition from a market of early adopters to the mainstream — the proverbial “chasm.” He recommends that companies focus on niche beachhead markets, from which the company can expand outward using a “bowling pin” strategy in which these markets help to open up adjacent markets. This strategy is even more important for network effects businesses.