The only way out of this trap is to learn to say no firmly, resolutely, and yet gracefully. Because once we do, we find, not only that our fears of d… - Greg McKeown

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The only way out of this trap is to learn to say no firmly, resolutely, and yet gracefully. Because once we do, we find, not only that our fears of disappointing or angering others were exaggerated, but that people actually respect us more. Since becoming an Essentialist I have found it almost universally true that people respect and admire those with the courage of conviction to say no.

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About Greg McKeown

Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.

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Additional quotes by Greg McKeown

Essentialists, on the other hand, see boundaries as empowering. They recognise that boundaries protect their time from being hijacked and often free them from the burden of having to say no to things that further others’ objectives instead of their own. They know that clear boundaries allow them to proactively eliminate the demands and encumbrances from others that distract them from

It never ceases to amaze me how often I ask people, “What do you really want?” and they look at me blankly, unable to articulate the answer. It’s not that they don’t want things, it’s just that they don’t have a high level of clarity regarding the matter.

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There is a difference between losing and being beaten. Being beaten means they are better than you. They are faster, stronger, and more talented.” To Larry, losing means something else. It means you lost focus. It means you didn’t concentrate on what was essential. It is all based on a simple but powerful idea: to operate at your highest level of contribution requires that you deliberately tune in to what is important in the here and now.

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