I am glad that there are people like you in this country to do things that you - Verghese Kurien

So, Mr Kreeber, what do you think of the natives now?" Kurien told a Nestle official who had come to do business with farmers of Anand. The company had earlier refused technology help to India as it could not let "natives handle a sensitive commodity like milk".

I am supposed to exploit the consumer; and I will (exploit them), but not in a way that will create resentment. I have to milk the consumer. And milk them I will, but gently.

Milk is a highly perishable commodity, which is in short supply in summer and in excess supply in winter . The market can not contract and expand according to supply, therefore, you need balancing facilities. And once you have these balancing facilities, which you enable to carry forward the winter production and capture the market, procurement falls into your laps. This was the objective and methodology of Operation Flood.