We only have a superficial knowledge about the true rural India -- the power structure, how to operate in tehsils, what are their true concerns, etc. But we think we can significantly change purchasing power and how we live. That's what motivates us

We all know India has a huge competitive advantage -- we have the largest arable land, focused sunshine, sensible utilisation of water in 30% of land. The question is what should we do to make the US market -- the most difficult market in the world -- accept our produce. For that, we need traceability. It is a simple technology, which we are giving the farmers. It needs certification and verification processes -- to us it is like a process plant. You can then get the output, sort it and grade it.

As my father was privileged to have witnessed in 1947, independence of India from Britain, I was privileged to have seen in 1991 India embracing economic reforms that liberated our country’s entrepreneurial energies. These two transitions set India on the path of development and had a profound on the world both political economic terms.

I believe India today is potentially poised for another even more stupendous leap on its upward trajectory. India’s relative weight in the global economy and in world affairs in general, is bound to grow for many reasons. By 2030, India is projected to overtake China as the most populous country in the world, with the third largest economy in US dollar terms. Furthermore India is a very young nation with nearly two thirds of its population below the age of thirty-five.

The first 200-odd people who built Patalganga with me are still around, running different businesses. It has gone into their psyche that we do things differently here. We have taken money from ordinary Indians and we are their trustees. When this is drilled into thousands of people, you automatically get performance.

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We have not invested well in marketing ourselves. It is partly because of my trait. I believe that if my conviction is right, I will not need to go and explain myself to anyone. I believed that ultimately everyone will figure out what you are. We are changing this approach.

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Mukesh took that vision [His father’s vision] to the next level at the beginning of India’s explosive growth in the late 1990s and 2000s and turning his father’s growing conglomerate into India’s largest company, whose taxes alone provide 5percent of all national government revenues.

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We offer to protect their savings in a job here. If you earn $100,000 a year there, you also spend $80,000 and save $15,000-$20,000. We say, if you work for us in India, we will ensure you save $15,000 dollars a year and are part of something exciting without a loss to you.