So the next time a salesman gives you a free gift or consultation, or makes a concession of any sort, duck. Don’t let him press your reciprocity butt… - Jonathan Haidt

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So the next time a salesman gives you a free gift or consultation, or makes a concession of any sort, duck. Don’t let him press your reciprocity button. The best way out, Cialdini advises, is to fight reciprocity with reciprocity. If you can reappraise the salesman’s move for what it is — an effort to exploit you — you’ll feel entitled to exploit him right back. Accept the gift or concession with a feeling of victory — you are exploiting an exploiter — not mindless obligation.

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About Jonathan Haidt

Jonathan David Haidt (born October 19, 1963) is an American social psychologist, Professor of Ethical Leadership at New York University Stern School of Business, and author. His main areas of study are the psychology of morality and moral emotions.

Biography information from Wikiquote

Also Known As

Native Name: Jonathan David Haidt
Alternative Names: Dr. Jonathan Haidt
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Those same three factors applied to human beings. Like bees, our ancestors were (1) territorial creatures with a fondness for defensible nests (such as caves) who (2) gave birth to needy offspring that required enormous amounts of care, which had to be given while (3) the group was under threat from neighboring groups. For hundreds of thousands of years, therefore, conditions were in place that pulled for the evolution of ultrasociality, and as a result, we are the only ultrasocial primate. The human lineage may have started off acting very much like chimps,48 but by the time our ancestors started walking out of Africa, they had become at least a little bit like bees. And much later, when some groups began planting crops and orchards, and then building granaries, storage sheds, fenced pastures, and permanent homes, they had an even steadier food supply that had to be defended even more vigorously. Like bees, humans began building ever more elaborate nests, and in just a few thousand years, a new kind of vehicle appeared on Earth — the city-state, able to raise walls and armies.49 City-states and, later, empires spread rapidly across Eurasia, North Africa, and Mesoamerica, changing many of the Earth’s ecosystems and allowing the total tonnage of human beings to shoot up from insignificance at the start of the Holocene (around twelve thousand years ago) to world domination today.50 As the colonial insects did to the other insects, we have pushed all other mammals to the margins, to extinction, or to servitude. The analogy to bees is not shallow or loose. Despite their many differences, human civilizations and beehives are both products of major transitions in evolutionary history. They are motorboats.

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The two biggest causes of evil are two that we think are good, and that we try to encourage in our children: high self-esteem and moral idealism. Having high self-esteem doesn’t directly cause violence, but when someone’s high esteem is unrealistic or narcissistic, it is easily threatened by reality; in reaction to those threats, people — particularly young men — often lash out violently.

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