The WHY can help set a vision to inspire people. The WHY can guide us to act with purpose, on purpose. - Simon Sinek

If anyone has ever sold you anything with a warning to fear the consequences if you don't buy it, they are using a proverbial gun to your head to help you see the "value" of choosing them over their competitor. Or perhaps it's just a banana. But it works.

Loyalty is not built on features and benefits. Features and benefits do not inspire. Loyalty and long-lasting relationships are based on something deeper.

una Causa es justa cuando nos comprometemos con ella con la confianza de que otras personas continuarán con nuestro legado.