The WHY can help set a vision to inspire people. The WHY can guide us to act with purpose, on purpose. - Simon Sinek

El rendimiento trata de la competencia técnica. De lo bien que hace alguien su trabajo. ¿Tiene aguante? ¿Puede conservar la calma bajo presión? La confianza trata del carácter. De la humildad y el sentido de responsabilidad personal.

The vision is the public statement of the founder’s intent, WHY the company exists. It is literally the vision of a future that does not yet exist. The mission statement is a description of the route, the guiding principles — HOW the company intends to create that future. When both of those things are stated clearly, the WHY-type and the HOW-type are both certain about their roles in the partnership. Both are working together with clarity of purpose and a plan to get there. For it to work, however, it requires more than a set of skills, it requires trust.

A story about tens of thousands of people struck down by their own military as they stood up for something noble does not have the same emotional impact on us as the story of one person does.