Everyone will be looking for ways to distribute around that cost difference and to add value in ways that are low cost carrier may not be able to off… - Robert Crandall

Frequency has always been desired. This is what the public wants, it was frequent fights. It does not want a few flights on big airplanes. So, the industry, if they’re going to serve the public properly, isn’t going to use bigger equipment until it already has enough frequency.

Whether we limit travel because it's going to become more expensive or whether we limit it because we ration it or whether we do it in some other way, I don't know. But I... It just seems to me that the notion of the rate of growth that we've become accustomed to, even the rate of growth that certainly the average person would like to see, because people do want to travel, it's the greatest, it's the most desired product in most people's mind... they don't have that they'd like to have more of... Even so it seems to me that you're right, there's this conflict between what we have to do to safeguard the environment and what we would like to do in a whole variety of areas, including travel.

Market share is important because you're going to fly between point A and point B. You need to offer a reasonable amount of frequency that's something that... That you used to have to in order to appeal to some segment of business travellers and there will be some business travel frequency. Therefore, frequency isn't going to become completely unimportant, maybe less important than it used to be. But if you're going to be a competitor in a given market, you find that market, you will, you can't, you can't rely on price, right? To say, well, I've got, I've got 2% of the capacity, but in order to fill the aeroplane, I've got to have 5% of the business. It's not going to work that way. And the consequence market share is important. You can't... To be a participant in the market. You've got to have a representative pretend age of capacity and, correspondingly, a representative share of the business. Alternatively, you're going to find yourself in very difficult times.