It's better to have people be happy using someone else's product than disgruntled using yours. - Jason Fried

pulling seven people away from their work for an hour is worth seven hours of lost productivity.

Until you actually start making something, your brilliant idea is just that, an idea.

You’re better off focusing on getting your story into a trade publication or picked up by a niche blogger. With these outlets, the barrier is much lower. You can send an e-mail and get a response (and maybe even a post) the same day. There’s no editorial board or PR person involved. There’s no pipeline your message has to go through.