I think we needed a symbol of what is now called the African renaissance, a showpiece that is unapologetic in its approach about who we are today,...… - Reni Folawiyo

We will open people’s eyes to the incredible creative renaissance that is growing in Africa and how seamlessly it functions as a part of the global conversation of style.

ALÁRA was created to be a window to the world, an authentic curation of contemporary Africa...[it is also] a symbol of my personal journey of self affirmation and belief...a fulfillment of a burning desire to celebrate and elevate a lot of what I had come across on my journeys in Africa.

Brands I believe embody the spirit of today’s Africa in terms of aesthetic and culture, luxury and fashion brands that people know, love and aspire to own and exceptional African brands.