When they are unclear about your WHY, WHAT you do has no context. Even though - Simon Sinek

Great second or third CEOs don't take the helm to implement their own vision of the future; they pick up the original banner and lead the company into the next generation. That's why we call it succession, not replacement. There is a continuity of vision.

A written cause works like a compass. And with a compass in hand, each succession of leaders, their gaze looking beyond the horizon, can more easily navigate the technologies, politics and cultural norms of the day without the founder present.

Service isn't doing what's expected of us. Service is doing more than what's expected of us.