When they are unclear about your WHY, WHAT you do has no context. Even though - Simon Sinek

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When they are unclear about your WHY, WHAT you do has no context. Even though

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Birth Name: Simon Oliver Sinek
Alternative Names: Simon O. Sinek
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Additional quotes by Simon Sinek

Great second or third CEOs don't take the helm to implement their own vision of the future; they pick up the original banner and lead the company into the next generation. That's why we call it succession, not replacement. There is a continuity of vision.

A written cause works like a compass. And with a compass in hand, each succession of leaders, their gaze looking beyond the horizon, can more easily navigate the technologies, politics and cultural norms of the day without the founder present.

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